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-KMSCALIFORNIA.COM GETS A MAKEOVER-

Transformation is the lifeblood of the beauty business, and now www.kmscalifornia.com has experienced a transformation of its own. The popular professional haircare company’s website underwent an extreme makeover, making the online experience more dynamic and more fun than ever. New features and capabilities, plus lots of new information about KMS California products and education brings the brand to life 24/7. Here’s what’s in store when you log on:

Something for Everyone! Now current and potential KMS California customers can find in-depth information and education on the company’s popular hair care and styling products, highlighted by six exciting, new styling how-to videos. These step-by-step presentations feature live models creating finished looks on their own hair, making it simple for viewers to follow along. The videos include comprehensive product recommendations and product usage details, including details on the newest products in the KMS California line-up: colorvitality Shine and Shield, addvolume Body Build Detangler and hairstay Style Boost.

Visitors can also explore the new KMS California Blue Planet section, which outlines the company’s commitment to social responsibility, ethical behavior, safety, quality and minimal eco-impact. Additionally, users can view up-to-the-minute global and local news and press feeds in the “Latest News” section.

The updated KMS California website will also feature an upgraded browser-based navigation system with bookmarking; interactive promotional banners featuring the latest campaigns, product launches, events and special offers; site-wide video playback; translation and automatic language and location detection.

Only for Salon Professionals On the upgraded stylist-only section of the site, hairstylists will have the opportunity to get “up close and personal” with KMS International Artistic Directors in the exciting “Meet the Artists” section. Here, they can read interviews with popular KMS Artistic Team members, and browse photo galleries of the artists’ most recent work. Stylists will also have access to a wide variety of educational content, including: • Product usage videos for each new product launched in 2010. • Three new step-by-steps each quarter—two from the Cutting Edge program and one from the Long Hair Foundations program. • A KMS California “webisodes” section featuring educational videos—look for brand new videos every quarter!

Overall, the new version of www.kmscalifornia.com is designed to strengthen the visitor’s relationship with the brand and build site traffic, by providing more information and a richer, interactive online experience.